Vasi, a product manager at Kraft Foods, is reading a focus group report on tests regarding new ads for Kraft Peanut Butter. He has found that the messages consumers received are different from what Kraft intended. This is most likely due to:

Question

Quizplus · Accepted Answer

Perception refers to the process by which individuals interpret and make sense of sensory information, which can lead to differences in how messages are received compared to how they were intended.

Vasi, a Product Manager at Kraft Foods, Is Reading a Focus