Jules, upon entering a Loblaws grocery store, is greeted by the smell of fresh bread being baked. This immediately brings to mind thoughts of his grandmother's house, and the nice garden she has. These responses are most likely an important part of:

Question

Quizplus · Accepted Answer

Hedonic consumption refers to the multisensory, fantasy, and emotional aspects of consumers' interactions with products. The smell of fresh bread triggering memories and emotions is an example of this concept.

Jules, Upon Entering a Loblaws Grocery Store, Is Greeted by the Smell