Some years ago, McDonald's claimed that its Big Mac had "Two all- beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." Today if consumers hear "Two all- beef patties...," they laughingly play the game, completing the entire line of copy. Their participation illustrates the Gestalt principle of:

Question

Quizplus · Accepted Answer

The Gestalt principle of closure refers to the mind's tendency to see complete figures or forms even if a picture is incomplete, which is why consumers complete the line of copy.

Some Years Ago, McDonald's Claimed That Its Big Mac Had