The argument for homogeneous global marketing has met with mixed results because:
A) they had used Canadian models in ads meant for other countries
B) Canadian products were not diverse enough
C) the Canadian image sent the wrong political message
D) Canadian products in general were perceived to be poorly- made
E) consumers in different countries have different conventions and customs, so they do not use products in the same way

Question

Quizplus · Accepted Answer

Different countries have unique cultural conventions and customs, leading to varied product usage and consumer behavior, which challenges the effectiveness of a homogeneous global marketing strategy.

The Argument for Homogeneous Global Marketing Has Met with Mixed