Katrina really likes a new line of microfiber shirts that has been on the market for a very short period of time. However, she has not bought any because she is concerned people might think of them as being artificial and cheap. Marketers would place her in the _ category.
A) early majority
B) innovator
C) early adopter
D) late majority
E) laggard

Question

Quizplus · Accepted Answer

Early adopters are individuals who are open to trying new products but are also concerned about social acceptance and the opinions of others. Katrina's interest in the new shirts but hesitation due to potential social perception aligns with this category.

Katrina Really Likes a New Line of Microfiber Shirts That