In the late 1980s, CDs began replacing both vinyl records and audio cassettes as the medium of choice for recorded music. This would be viewed as a/an:
A) continuous innovation
B) market modification
C) dynamically continuous innovation
D) discontinuous innovation
E) product repositioning

Question

Quizplus · Accepted Answer

Dynamically continuous innovation refers to a change in a product that requires a moderate amount of learning or behavior change, such as the shift from vinyl records and cassettes to CDs.

In the Late 1980s, CDs Began Replacing Both Vinyl Records