The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies, is termed:
A) reality artifices
B) reality fabrication
C) actuality engineering
D) validity engineering
E) reality engineering

Question

Quizplus · Accepted Answer

Reality engineering refers to the process where elements of popular culture are appropriated by marketers and converted into vehicles for promotional strategies.

The Process When Elements of Popular Culture Are Appropriated by Marketers