Question 1

Brock, after months of negotiations, finally got the most popular professional team in his market to play an entire game with the logo of his company on their uniforms. Brock was successful in engaging in a new form of promotion called _ .
A) branded entertainment
B) cultural jamming
C) brand integrity
D) brand loading
E) episode marketing

Accepted Answer

Branded entertainment involves integrating a brand into entertainment content, such as having a team's uniforms feature a company's logo during a game.

Question 2

Code, context- dependent and undercoded, are all terms used in relation to _ .

Accepted Answer

The answer of Code, context- dependent and undercoded, are all...

Question 3

Sally loved global brands. She saw them as quality products that held the "romance" of the country of origin. She never really took the time to research the companies that produced them and knew very little about the production or distribution of the brands. Sally would fit into which major segment for global consumers?
A) Global Agnostics
B) Global Citizens
C) Antifashioners
D) Global Dreamers
E) Antiglobals

Accepted Answer

Sally fits the "Global Dreamers" segment as she admires global brands for their perceived quality and the allure of their country of origin, without delving into the details of their production or distribution.

Question 4

Arnetta bought an electric blanket with a new type of control to replace the old comforter she had been using for years. What kind of innovation was the new electric blanket
.

Accepted Answer

The answer of Arnetta bought an electric blanket with a...

Question 5

A (an) is an idea or product that enters the consciousness of people over time.

Accepted Answer

The answer of A (an) is an idea or product...

Question 6

Examples of include product placement and .

Accepted Answer

The answer of Examples of include product placement and ....

Question 7

Agents, A & R executives, stylists, image consultants are all termed .

Accepted Answer

The answer of Agents, A & R executives, stylists, image...

Question 8

An increased demand for exercise classes also resulted in an increased demand for specialized gym clothing. This phenomenon is termed the .

Accepted Answer

The answer of An increased demand for exercise classes also...

Question 9

Enabling visitors to Disney World to experience vicariously the terror of seeing King Kong ravaging the streets of Manhattan or to talk with Mickey Mouse is possible through the contribution of the process of .

Accepted Answer

The answer of Enabling visitors to Disney World to experience...

Question 10

Cans of Coca Cola are either drunk by actors, or prominently displayed in a movie. This process is termed _.

Accepted Answer

The answer of Cans of Coca Cola are either drunk...

Question 11

The set of individuals and organizations responsible for creating and marketing a cultural product is termed .

Accepted Answer

The answer of The set of individuals and organizations responsible...

Question 12

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies, is termed:
A) reality artifices
B) reality fabrication
C) actuality engineering
D) validity engineering
E) reality engineering

Accepted Answer

Reality engineering refers to the process where elements of popular culture are appropriated by marketers and converted into vehicles for promotional strategies.

Question 13

Which of the following is not true about a fad?
A) A fad is adopted on impulse.
B) A fad is not subject to rational decision making.
C) A fad does not perform any meaningful function.
D) A fad is short- lived.
E) A fad trickles up and down through social classes.

Accepted Answer

Fads typically do not trickle up and down through social classes; they are often short-lived trends that quickly gain and lose popularity without necessarily moving through different social strata.

Question 14

As a generalization, the profile of innovators includes all of these characteristics EXCEPT:
A) they are innovators in most product areas
B) they are socially active
C) they tend to have more favourable attitudes towards taking risks
D) they are likely to have high incomes
E) they are likely to have high educational levels

Accepted Answer

Innovators are not necessarily innovators in most product areas; they may focus on specific areas of interest or expertise.

Question 15

Factors that influence the demand for fashion- related products include a (an) , wherein high prices still create high demand, and a (an) in which lower prices actually reduce demand.

Accepted Answer

The answer of Factors that influence the demand for fashion-...

Question 16

Ernie created a product that let people record television on a digital recorder while they were watching it. At first, very few people bought the product, but one year later the product started selling so much that stores could not keep them in stock. This illustrates the concept of .
A) critical break
B) exploding diffusion
C) quick diffusion
D) innovation milestone
E) the tipping point

Accepted Answer

The scenario describes a situation where the product's popularity suddenly surged after an initial slow start, which is characteristic of reaching a "tipping point" in its adoption.

Question 17

One aspect of culture production systems (CPSs) that should not be overlooked is that:
A) the most accurate forecasts result from the CPS members' knowing and meeting with each other
B) the nature of these systems helps to determine the types of products that eventually emerge from them
C) they have very little interest in actually trying to anticipate developing fashion trends
D) they tend to exist in a social vacuum, isolated from the social environment that they seek to influence
E) their memberships tend to exclude real people

Accepted Answer

The nature of culture production systems influences the types of products that emerge, as these systems are shaped by the social, economic, and cultural contexts in which they operate.

Question 18

reflects a pattern of behaviours, attitudes, and opinions that influences all of a person's consumption activities.
A) The style formula
B) Consumer style
C) The etic perspective
D) Consumerspace
E) The emic perspective

Accepted Answer

Consumer style refers to the pattern of behaviors, attitudes, and opinions that influences all of a person's consumption activities.

Question 19

Media have the ability to distort consumers' perception of reality. Based upon what they are seeing on television or in other media, consumers may err in what they perceive as reality, according to the hypothesis.

Accepted Answer

The answer of Media have the ability to distort consumers'...

Question 20

A new product called Bugchaser has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example is an illustration of which of the following prerequisites for new product success?
A) activity
B) relative advantage
C) compatibility
D) trialability
E) complexity

Accepted Answer

Bugchaser's features such as being odourless, nontoxic, and nonstaining provide a relative advantage over other insect repellents, making it more appealing to consumers, especially mothers with young children.

Quiz 17: Sources of Secondary Data

Brock, after months of negotiations, finally got the most popular professional team in his market to play an entire game with the logo of his company on their uniforms. Brock was successful in engaging in a new form of promotion called _ .

Code, context- dependent and undercoded, are all terms used in relation to _ .

Arnetta bought an electric blanket with a new type of control to replace the old comforter she had been using for years. What kind of innovation was the new electric blanket .

A (an) is an idea or product that enters the consciousness of people over time.

Examples of include product placement and .

Agents, A & R executives, stylists, image consultants are all termed .

An increased demand for exercise classes also resulted in an increased demand for specialized gym clothing. This phenomenon is termed the .

Enabling visitors to Disney World to experience vicariously the terror of seeing King Kong ravaging the streets of Manhattan or to talk with Mickey Mouse is possible through the contribution of the process of .

Cans of Coca Cola are either drunk by actors, or prominently displayed in a movie. This process is termed _.

The set of individuals and organizations responsible for creating and marketing a cultural product is termed .

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies, is termed:

Which of the following is not true about a fad?

As a generalization, the profile of innovators includes all of these characteristics EXCEPT:

Factors that influence the demand for fashion- related products include a (an) , wherein high prices still create high demand, and a (an) in which lower prices actually reduce demand.

Ernie created a product that let people record television on a digital recorder while they were watching it. At first, very few people bought the product, but one year later the product started selling so much that stores could not keep them in stock. This illustrates the concept of .

One aspect of culture production systems (CPSs) that should not be overlooked is that:

reflects a pattern of behaviours, attitudes, and opinions that influences all of a person's consumption activities.

Media have the ability to distort consumers' perception of reality. Based upon what they are seeing on television or in other media, consumers may err in what they perceive as reality, according to the hypothesis.