Brock, after months of negotiations, finally got the most popular professional team in his market to play an entire game with the logo of his company on their uniforms. Brock was successful in engaging in a new form of promotion called _ .
A) branded entertainment
B) cultural jamming
C) brand integrity
D) brand loading
E) episode marketing

Question

Quizplus · Accepted Answer

Branded entertainment involves integrating a brand into entertainment content, such as having a team's uniforms feature a company's logo during a game.

Brock, After Months of Negotiations, Finally Got the Most Popular