A new product called Bugchaser has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example is an illustration of which of the following prerequisites for new product success?
A) activity
B) relative advantage
C) compatibility
D) trialability
E) complexity

Question

Quizplus · Accepted Answer

Bugchaser's features such as being odourless, nontoxic, and nonstaining provide a relative advantage over other insect repellents, making it more appealing to consumers, especially mothers with young children.

A New Product Called Bugchaser Has Just Come on the Market