Although some people may be uncomfortable with the notion that racial and ethnic differences should be considered when formulating marketing strategies, marketers point out that:
A) one's ethnic background has little effect on many consumer variables such as wearing distinctive apparel
B) minority members are not influenced if a brand is advertised in their own cultural setting, with symbols and gestures they typically use
C) the way marketing messages are structured depends on subcultural differences in how meanings are communicated
D) subcultural memberships are not important in shaping people's wants and needs
E) using advertising spokespeople from their own ethnic background does little to improve an ad's effectiveness

Question

Quizplus · Accepted Answer

Marketing messages need to be tailored to subcultural differences because these differences affect how meanings are communicated and received.

Although Some People May Be Uncomfortable with the Notion That