William Is Trying to Market a New Hair Product in Canada

William is trying to market a new hair product in Canada that was successful in the United States. One of the media types that has been effective in the past for advertising this product in the U.S. was magazines, and he would like to use Canadian magazines for this purpose. However, he is concerned that the small size of the Canadian market means that consumers cannot be reached using this method. Which of the following is true?

A) Canadians do not read magazines very often, so William should use another media type.
B) U.S. magazines are purchased more than Canadian magazines, so William should stick with advertising just in U.S. magazines
C) Canada only reads news- type magazines, and advertising a hair product in these type of magazines would not fit with the consistency principal
D) Canadians can be effectively reached using this medium - 50% of newsstand and subscription sales in Canada come from Canadian magazines
E) Canada only has five different types of publications, none of which are related to fashion