For marketers, the appeal of nostalgia is important because of all of the following, EXCEPT:
A) products can evoke shared memories among an age cohort
B) the baby boomers constitute such a large segment that marketers are eager to start using nostalgia appeals to reach them
C) sales for products associated with childhood or adolescence can be dramatically affected by linking the brand to vivid memories and experiences
D) young people do not react well to nostalgia
E) adults over 30 are particularly susceptible to feelings of nostalgia
Correct Answer:
Verified
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