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The Practice of Glamorizing Older People in Commercials Is

Question 60

Multiple Choice

The practice of glamorizing older people in commercials is:


A) a less desirable strategy than imagery- oriented advertising
B) a nice effort, sociologically speaking, but it does not seem to affect seniors' attitudes about consumption
C) offensive to most seniors
D) a poor strategy on the part of marketers; the ads just don't work
E) a shrewd move; most seniors respond favourably to such advertising

Correct Answer:

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