When a company uses imagery in an advertisement that appeals to consumers from more than one generation, they are recognizing that older Baby Boomers have a youthful attitude and are quite comfortable with new technology.

Question

Quizplus · Accepted Answer

Using imagery that appeals to multiple generations acknowledges that older Baby Boomers often maintain a youthful attitude and are increasingly comfortable with technology, allowing companies to connect with a broader audience.

When a Company Uses Imagery in an Advertisement That Appeals