It is important for marketers to realize that it is the actual age of seniors that determines their consumer behaviour, not their perceived age.

Name: It is important for marketers to realize that it is the actual age of seniors that determines their consumer behaviour, not their perceived age.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumer behavior among seniors is often influenced more by their perceived age, which is how old they feel, rather than their actual chronological age.

It Is Important for Marketers to Realize That It Is