Freda, whom owns a giftware store, is married with two teenaged children. She finds that she needs a computer at home, and her children have been clamoring for an Apple Mac. However, due to business requirements, she needs a PC that will handle Microsoft software applications. To make them happy, she adds a DVD burner and high end speakers, which she has no need for. This is an example of a/an purchase behaviour.

Question

Quizplus · Accepted Answer

This is an example of accommodative purchase behavior, where Freda makes compromises to satisfy the differing needs and preferences of her family members.

Freda, Whom Owns a Giftware Store, Is Married with Two