We may not wish to be identified with a particular group (e.g., "nerds," "druggies"), so we take great care not to dress nor act like members of that group. The group which a consumer actively tries to distance himself from so as not to be mistakenly identified as a member is called a/an:

Question

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An avoidance group is one that a person deliberately avoids being associated with, often to prevent being identified with the group's characteristics or behaviors.

We May Not Wish to Be Identified with a Particular