Some people are hired to make recommendations or actual purchases for others, such as an interior designer who "re- does" a home, or a broker who is entrusted with buy/sell decisions on behalf of investors. In essence the ultimate user has relinquished decision- making control. The term for the designer or broker:

Question

Quizplus · Accepted Answer

A surrogate consumer is someone who makes purchase decisions on behalf of another person, such as an interior designer or broker.

Some People Are Hired to Make Recommendations or Actual Purchases