Some firms hold brandfests as part of their marketing strategy. Competitors of these firms find it hard to entice customers who attend these events away from their existing brand. Comment as to why this might be.

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The Answer of Some firms hold brandfests as part of their marketing strategy. Competitors of these firms find it hard to entice customers who attend these events away from their existing brand. Comment as to why this might be.

Some Firms Hold Brandfests as Part of Their Marketing Strategy