A person's is an important factor in his antecedent state before putting himself into a purchasing environment.
A) shopping orientation
B) exposure to point- of- purchase stimuli
C) reflective potential
D) alternative markets
E) consumer satisfaction

Question

Quizplus · Accepted Answer

Shopping orientation refers to a consumer's general approach or attitude towards shopping, which influences their behavior and decisions in a purchasing environment.

A Person's Is an Important Factor in His Antecedent State