With respect to the consumer behaviour model that has been presented in the text, the consist(s) of the shopping experience, point- of- purchase stimuli, and sales interactions.
A) purchase environment
B) postpurchase processes
C) usage contexts
D) cognitive processes
E) antecedent states

Question

Quizplus · Accepted Answer

The purchase environment consists of the shopping experience, point-of-purchase stimuli, and sales interactions, as it encompasses the factors and conditions present at the time and place of purchase.

With Respect to the Consumer Behaviour Model That Has Been