Simtec believes in supplying the highest quality in engineering equipment and controls. To make sure that its products fit the needs of its consumers, it goes into the field to examine consumer needs and to see exactly how consumers use equipment to solve problems. With respect to practice in TQM, Simtec is following a practice called .
A) going to the root of the problem
B) going to the knowledge base
C) going to the mat
D) going to the gemba
E) going to the experts

Question

Quizplus · Accepted Answer

Simtec is following the practice of "going to the gemba," which involves going to the actual place where work is done to observe and understand how products are used and to identify consumer needs directly.

Simtec Believes in Supplying the Highest Quality in Engineering Equipment