Retailers concerned with a store's personality will design it with conscious attention to layout and utilization of space, and use of scents, sounds, and colours to evoke specific feelings and moods in buyers. The resulting combination of elements is known as:
A) marketspacing
B) mood induction
C) fantasy theme
D) space technology
E) atmospherics

Question

Quizplus · Accepted Answer

Atmospherics refers to the design of a retail space to create a specific atmosphere through layout, scents, sounds, and colors to influence customers' emotions and behaviors.

Retailers Concerned with a Store's Personality Will Design It with Conscious