A consumer's physical and social environment affects his or her motives for product usage and how he or she evaluates products. The most important cue is .
A) the amount and type of consumers also present in the situation
B) outdoor signs such as billboards
C) product knowledge
D) elaborative networks
E) time of day

Question

Quizplus · Accepted Answer

The presence and type of other consumers in the environment can significantly influence a consumer's behavior, as it can affect social norms, perceived social pressure, and the overall shopping experience.

A Consumer's Physical and Social Environment Affects His or Her