Billy is an avid collector of shoes. He constantly voices his opinion of new shoes on blogs and product review websites. His behaviour is consistent with the concept of:
A) Database Marketing
B) Consumer- Generated Content
C) File Sharing
D) Interpretivism
E) Relationship Marketing

Question

Quizplus · Accepted Answer

Billy's behavior of sharing his opinions on blogs and review websites aligns with Consumer-Generated Content, where consumers create and share content about products or brands.

Billy Is an Avid Collector of Shoes