Why would a cereal manufacturer advertise a well- known children's cereal during a popular television show for adults?
A) Adults engage in role playing and act like children while watching television.
B) Showing advertisements during popular television advertisements results in better recall.
C) The cereal manufacturer has identified that there is a difference between the user of the product and the purchaser of the product.
D) The company is relying on children to watch the television show without their parents knowing.
E) The company is trying to overcome a common postpurchase issue.

Question

Quizplus · Accepted Answer

The cereal manufacturer recognizes that adults, who are likely the purchasers, watch the show and can be influenced to buy the cereal for their children.

Why Would a Cereal Manufacturer Advertise a Well- Known Children's