In a field of study like consumer behaviour, when a competing paradigm challenges the dominant set of assumptions, this is known as a:
A) paradigm realignment
B) paradigm shift
C) paradigm alteration
D) paradigm adjustment
E) paradigm restructuring

Question

Quizplus · Accepted Answer

A paradigm shift occurs when a new paradigm challenges and replaces the dominant set of assumptions in a field of study.

In a Field of Study Like Consumer Behaviour, When a Competing