At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas. This is known as:
A) brand loyalty
B) social marketing
C) relationship marketing
D) psychological marketing
E) consumer addiction

Question

Quizplus · Accepted Answer

Consumer addiction refers to the psychological dependence that can develop due to the caffeine content in products like Pepsi and Coke.

At Times Pepsi and Coke Have Been Accused of Causing