The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
A) Role Theory
B) Market Research
C) Psychographics
D) Market Segmentation
E) Consumer Behaviour

Question

Quizplus · Accepted Answer

Consumer Behaviour is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.

The Study of the Processes Involved When Individuals or Groups