Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well- known in popular culture, and are effective representatives for their products. Such figures are called:
A) spokescharacters
B) product determinants
C) marketing figures
D) product symbols
E) Q factors

Question

Quizplus · Accepted Answer

Spokescharacters are fictional characters created by marketers to represent a brand or product, becoming recognizable and associated with the product in popular culture.

Marketers Use Various Mythical Creatures and Personalities, Such as the Pillsbury