A young, successful actor, Raoul, thinks of his new BMW as part of his new identity. His relationship with this product is
A) nostalgic attachment
B) interdependence
C) self- concept attachment
D) reciprocity
E) love

Question

Quizplus · Accepted Answer

Raoul sees the BMW as part of his new identity, which aligns with self-concept attachment, where a product helps to establish the user's identity.

A Young, Successful Actor, Raoul, Thinks of His New BMW