One of the fundamental premises of the modern field of consumer behaviour is that people often buy products, not for what they do, but for what they:
A) cost
B) promise
C) mean
D) look like
E) appear to do

Question

Quizplus · Accepted Answer

People often buy products for the symbolic meanings they hold, such as status, identity, or emotional connection, rather than just their functional utility.

One of the Fundamental Premises of the Modern Field of Consumer