Yip describes the key drivers of globalisation as market globalisation, cost globalisation, globalisation of competition and globalisation of suppliers.
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Q40: Which of the following should you consider
Q41: Porter's 5 forces analyses the macroenvironment.
Q42: The macro- environment (or 'far' external environment)
Q43: Porter's 5 forces analysis helps us to
Q44: A strategic group is a sub- set
Q45: Which of the following is not a
Q46: PEST and Porter's 5 forces analysis are
Q47: A scenario is a guess about the
Q48: PEST and Porter's 5 forces analysis should
Q49: Barriers to entry are factors that must
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