Using a multinational strategy, retailers will/can:
A) change their products and image to reflect the international marketplace.
B) develop franchising initiatives based on its standardized form of doing business in return for a substantial franchise fee.
C) replicate their standard retail format and centralized management throughout the world in each new market.
D) expand rapidly but are learning little from their internationalization.
E) follow the international marketing practices of McDonald's, The Gap and The Body Shop.
Correct Answer:
Verified
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