Question 1

Why is it important to have the store design consistent with the image and strategy?

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Question 2

What type of presentation technique helps retailers effectively organize merchandise to follow the eye's natural movement?

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Question 3

What are the five objectives that must be met when managers are designing or redesigning a store?

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Question 4

Name six examples of feature areas in a store.

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Question 5

What is a disadvantage of using a rounder?

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Question 6

The term used to describe the practice of focusing spotlights on special feature areas and items is:

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"Popping the merchandise" refers to the practice of using lighting to draw attention to specific feature areas and items, making them stand out to customers.

Question 7

What is the primary purpose of fixtures?

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Question 8

Which colours are you most likely to find in a fast-food restaurant?

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Red and yellow are commonly used in fast-food restaurants because they are believed to stimulate appetite and create a sense of urgency, encouraging quick customer turnover.

Question 9

What is a demand/destination department or area? Where within the store are these departments typically located and why?

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Question 10

Sara's Collectibles has a good location, but the building that houses the store is an unattractive old warehouse. Which of the following can be used to downplay the less attractive features of the store?

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Question 11

Obviously, good lighting in a store provides illumination of the selling area, but it can serve several other purposes. What are they?

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Question 12

Which fixture consists of a long pipe suspended with supports going to the floor or attached to a wall? Where are they used?

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Question 13

Which of the following statements about department store entrances are NOT true?

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The first 10 feet of a department store is typically not used for selling staples; instead, it is often kept clear as a "decompression zone" to allow customers to adjust to the store environment.

Question 14

Name two methods of encouraging customers to explore merchandise throughout the store.

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Question 15

Tiffany is planning to open a fashion boutique that will feature Italian leather shoes and boots. Her lowest priced shoes will be in the $200 range. What colours should she use in the boutique to enhance the likelihood of a customer purchase?

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Question 16

What are the four issues store planners must consider when presenting merchandise to the customer?

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Question 17

Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?

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The gender of the target market should be used to determine the intensity of the scent.

Question 18

Which of the following is a straight line to feelings of happiness, hunger, disgust, and nostalgia?

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Scent is directly linked to the brain's limbic system, which is responsible for emotions and memory, making it a powerful trigger for feelings such as happiness, hunger, disgust, and nostalgia.

Question 19

What is an impulse product?

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Question 20

Store planners attempt to design stores with maximum flexibility. What are the two forms of flexibility that need to be considered?

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Quiz 6: Store Design, Layout, and Visual Merchandising Strategy