David is starting his first job out of college with a consulting firm and wants to make a good impression on his supervisors. He noticed the attire of the associates when he was interviewed, and decided to mimic them by wearing power suits and Italian shoes. What social factor most influences David's wardrobe?

Question

Quizplus · Accepted Answer

David's wardrobe choice is influenced by the reference group, which in this case is the associates at the consulting firm. He is mimicking their attire to fit in and make a good impression.

David Is Starting His First Job Out of College with a Consulting