A woman buying perfume for herself and for her granddaughter would have two different perspectives. These differences allow a retailer to segment according to

Name: A woman buying perfume for herself and for her granddaughter would have two different perspectives. These differences allow a retailer to segment according to
Brand: Quizplus
Rating: 4.8 (56 reviews)

Question

Quizplus · Accepted Answer

The buying situation differs as the woman is purchasing for herself and for her granddaughter, indicating different needs and contexts for each purchase.

A Woman Buying Perfume for Herself and for Her Granddaughter