Composite segmentation defines target markets in terms of
A) demographics
B) benefit sought
C) lifestyle
D) both demographics and lifestyle
E) all of these
Correct Answer:
Verified
Q21: The segmentation scheme best described by "birds
Q22: The retail market segments for licensed World
Q23: A woman buying perfume for herself and
Q24: Lifestyle refers to:
A) what activities people pursue
B)
Q25: A cruise ship specializing in entertaining families
Q27: The Grand Casino has identified 2,000 people
Q28: The Main Game is a retail store
Q29: refers to the way people live, how
Q30: Harley Davidson dealers sell merchandise that interest
Q31: A store that specializes in Asian groceries
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