Harley Davidson dealers sell merchandise that interest men in their forties, who are financially able to purchase motorcycles, and aspiring bikers in their teens, who are financially able to purchase sports caps and t-shirts. Harley Davidson would focus on which of the following segmentations?

Question

Quizplus · Accepted Answer

Harley Davidson focuses on demographic segmentation, targeting specific age groups (men in their forties and teens) and their financial ability to purchase different products.

Harley Davidson Dealers Sell Merchandise That Interest Men in Their