Mobile device and smartphone retail application research indicates that smartphones:
A) are most likely to be used for store-related shopping when the customer is close to the point of making a purchase
B) are rarely used in conjunction with retailer's apps
C) influence is expected to grow over the next few years, driven by advertisers' desire for greater market share
D) are used more in convenience stores than in any other retail format
E) none of these answers are correct

Question

Quizplus · Accepted Answer

Smartphones are often used for store-related shopping when customers are close to making a purchase, as they provide quick access to information and comparisons.

Mobile Device and Smartphone Retail Application Research Indicates That Smartphones