Choose the term that best fits the following: The enormous amount of data generated by points of sale, social media, corporate websit tracking URLs is greater than the ability of many retailers to exploit the potential value of input.
A) Maturing retail technologies
B) Blurring boundaries among channels, formats, and brands
C) Scientific retailing
D) Explosion of consumer data
E) Challenged store economics

Question

Quizplus · Accepted Answer

The term "Explosion of consumer data" best fits the description as it refers to the vast amount of data generated from various sources that retailers struggle to utilize effectively.

Choose the Term That Best Fits the Following: the Enormous