Choose the element of the retail mix that best applies to the following: What the customer ultimately exchanges for the merchandise or service received.
A) Breadth and depth of merchandise offered
B) Price of merchandise
C) Level of customer service
D) Type of merchandise/services offered
E) None of these apply

Question

Quizplus · Accepted Answer

Price of merchandise is what the customer ultimately exchanges for the merchandise or service received.

Choose the Element of the Retail Mix That Best Applies