A marketing strategy in which the retailer offers multiple ways for shoppers to buy its products, but with a stronger focus on a seamless approach to the customer experience through all available shopping channels.
A) Direct Selling
B) Omni-Channel
C) M-Commerce
D) Multichannel
E) None of these apply

Question

Quizplus · Accepted Answer

Omni-Channel marketing strategy focuses on providing a seamless customer experience across all shopping channels, integrating them to ensure consistency and convenience for the customer.

A Marketing Strategy in Which the Retailer Offers Multiple Ways