Despite the difference in price, Drew would go out of his way to purchase a latte at Starbucks on his way to work, even though there were coffee houses within a block of his office. It can be said that Starbucks:
A) motivates its shoppers differently than other coffee houses
B) prices their beverages based on a cost-oriented method
C) should probably lower their prices to avoid losing such a loyal customer
D) has a strong brand loyalty from Drew
E) will put the competing coffee houses out of business

Question

Quizplus · Accepted Answer

Starbucks has a strong brand loyalty from Drew, as evidenced by his willingness to go out of his way to purchase a latte there despite the higher price and the availability of other coffee houses closer to his office.

Despite the Difference in Price, Drew Would Go Out of His