Which of the following communication methods do consumers believe to be the most credible?
A) Personal selling
B) Publicity
C) Print advertising
D) Internet advertising
E) Sales promotions

Question

Quizplus · Accepted Answer

Publicity is often perceived as more credible because it is not directly paid for by the company and is typically disseminated by third-party sources, such as news outlets, which are seen as more impartial.

Which of the Following Communication Methods Do Consumers Believe to Be