In order to build the brand equity of their private label merchandise, a retailer needs to:
A) develop unfavorable associations for a competitor's private labels
B) partner with manufacturers to reduce distribution costs.
C) limit the amount of private label merchandise to make it more collectable
D) create a high level of brand awareness
E) lower the prices to give the new merchandise a chance against the competition

Question

Quizplus · Accepted Answer

Creating a high level of brand awareness is crucial for building brand equity, as it ensures that consumers recognize and recall the brand, which can lead to increased customer loyalty and sales.

In Order to Build the Brand Equity of Their Private