What is brand image?
A) A set of associations usually organized around meaningful themes
B) Anything linked to or connected with the brand name in a consumer's memory
C) When consumers indicate they know the brand when the name is presented to them
D) The ability of a potential customer to recognize or recall that the brand name is a type of retailer or product/service
E) A distinguishing name or symbol that identifies the products offered by a seller

Question

Quizplus · Accepted Answer

Brand image refers to a set of associations, often organized around meaningful themes, that consumers hold in their minds about a brand.

What Is Brand Image