Why is constructing a customer database potentially more difficult for customers making transactions in the stores?
A) Store purchases with cash can be anonymous
B) Customer returns to the store confound the data
C) Availability of store assortments is not always similar to website assortments
D) Store customers are not interested in sharing personal information
E) None of these

Question

Quizplus · Accepted Answer

Store purchases with cash can be anonymous, making it difficult to track and construct a customer database based on in-store transactions.

Why Is Constructing a Customer Database Potentially More Difficult for Customers