CRM is based on the philosophy that retailers can increase their profitability by:
A) building better relationships with vendors
B) expanding their services
C) building relationships with their better customers
D) providing better assortments
E) extending hours of operation

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) focuses on building and maintaining relationships with the most valuable customers to enhance customer loyalty and increase profitability.

CRM Is Based on the Philosophy That Retailers Can Increase